Viable News Team 
The Economic Freedom Fighters (EFF) have officially introduced the Liquor Amendment Bill in the National Assembly, calling for a nationwide ban on alcohol advertising to support public health, social stability, and human dignity. The bill seeks to amend the Liquor Act of 2003 to prohibit not just traditional adverts but also the use of brand elements, company names, and sponsorships at organized events. The South African
Prioritising Public Health Over Profit
In a bold statement, the EFF highlighted the concern that society has become accustomed to portraying alcohol as a desirable lifestyle choice.
“We live in a society where alcohol has been normalised and marketed as a lifestyle aspiration. Bright and attractive adverts target even young children…” The South African
Accelerating Parliamentary Process
The party has urged National Assembly Speaker Thoko Didiza to prioritize the bill by referring it immediately to the Portfolio Committee on Trade, Industry and Competition. Additionally, they have called upon civil society including parents, educators, health professionals, and faith-based organisations to actively support and make submissions during the parliamentary process. The South African
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